Monday, October 14, 2013

'You're not cheating on your hairdresser'

That's the motto of Blo, a franchise of blow-dry bars with a location slated to open in Charlotte next week. This location will be the first in North Carolina and the 32nd store worldwide.

It's a clever concept. There are no scissors. No coloring. Just washing, drying and styling. $35 will get you one of seven styles from the "menu", which includes polished topknots and fishtail braids, in addition to traditional blowouts.

(Gentlemen, no reason to feel excluded.  A simple head massage is $10 or, the Blo Bro - a 20 minute head massage, wash and style - is $21.)

While many women reserve having their hair done only for special occasions, Blo aims to integrate into daily life. Their website describes how great hair can provide "bulletproof confidence" when it comes to a big meeting at work (they'll be open by 7 a.m.) or for no reason at all.

Blo Charlotte opens Oct. 24 and will accept walk-ins, as well as appointments made online.
During opening weekend (through Oct. 27) blow outs will be $25, with partial proceeds benefiting Pat's Place. Their "Pink Carpet" opening will also feature food and drink.

Want to go?
Blo Charlotte

Colony Road Shops
2850 Selwyn Avenue
Charlotte, NC 28209

I've not been to a Blo location before, but a group of us went to a salon with the same concept while in Atlanta for my stepmom's birthday a few years ago.

My stepmom, Nancy, on the right. 
I won't lie, it was impressive what they got my stick-straight hair to do with only a blow dryer and a flat iron. Even at the end of the second day there was still a lot of volume, so I thought it was money well spent and would likely go again.
More than 48 hours later, the curl was mostly gone, but there was still plenty of body.