So much pink...

It's Oct. 1 and there's already been an inundation of pink everything leading up to the official start of Breast Cancer Awareness Month.

Over the next few weeks, there will likely be a lot more pink-related local news (and maybe a few give-aways) featured here. But in terms of today...

Pinnacle Institute of Cosmetology in Mooresville announced it will do a couple things differently this month to help raise awareness and funding.

The 70-plus member student body will wear pink tees and provide customers with free info about the warning signs of breast cancer, as well as take-home instructions for self-exams.

Through the end of October, Pinnacle will also donate $1 from every salon service - and $1 from every product sold - to the Go Jen Go Foundation. The nonprofit was started by survivor Jen Pagani, of Charlotte, to help provide financial, social and emotional support to women fighting breast cancer in the Carolinas.

Salon services that Pinnacle offers range from hair cuts/color and mani/pedis to waxing and specialty hair services such as pin curls and corn rows, among others.

Pinnacle is open to clients from 9 a.m. to 4 p.m. Tuesday – Saturday, 461 Plaza Drive, Suite C, Mooresville. Walk-ins are welcome but advanced appointments can be made: 704-235-0185.