Wednesday, February 26, 2014

Jeffre Scott + Goldfaden MD = reader giveaways

There’s a special panache that comes with being the one and only.

And starting next week, Charlotte’s Jeffre Scott Apothecary will be the first and only store in the Carolinas to offer products from the Goldfaden MD skincare line.

Scott’s Providence Road store has specialized in elite skincare and cosmetics since it opened in 2006. Prior to owning his shop in Charlotte, Scott’s resume included being a national makeup artist for Chanel and a career in NYC that ranged from buying for Barney’s New York to starting his own retail product management firm.

Jeffre Scott Apothecary will be the first store in the Carolinas to offer Goldfaden skincare.

Needless to say, Scott has stringent criteria for the specialty items that stock his shelves. “We don’t have a lot, but what we have works.”

Goldfaden MD’s tag line of “Physician Strength, Naturally Inspired” hints at a number of attributes: Paraben- and petro-chemical free, 100 -percent vegetarian with no animal testing, hypo-allergenic, etc.
The big selling point: It’s the first natural skincare line (developed by a dermatologist) with physician strength results, according to brand officials. Products retail from $35 to $115.

Since hitting the market in October 2012, Goldfaden MD’s products have been named as faves by a range of magazines, from Self and Harper’s Bazaar UK to Real Simple and Marie Claire.

A lot of promotional material comes through the newsroom, but Scott receives even more product pitches from possible beauty vendors. So I asked Scott what made him want to offer Florida-based Goldfaden products at his store.

“My philosophy is about taking time to find a fit for (the Charlotte) market,” he said. Any potential products that pique his interest must also get a thumbs-up from his staffers and a few trusted clients, he said.

Goldfaden reps also know their core skincare customers: women who are 30-plus, naturally -focused, interested in natural ingredients (but don’t want to compromise efficacy levels or potency), who also want rapid, if not immediate, results.

“She’s the affluent mom who eats healthy, exercises, is fashion/beauty/brand conscious and wants to use products that are both effective and that she feels good about using,” brand reps said.

Scott prides himself on providing customers with an experience: No high-pressure sales tactics, plenty of education about possible products and readily available samples. “So they can walk away and feel confident in their purchase,” he said. “We’ve built that trust with the customer … and (value) cultivating a long-term customer rather than an immediate sale.”

After nearly a year of talks with the company and test runs by some of Scott’s most trusted, Goldfaden MD got rave reviews and the green light for his store.

 “It’s almost like a spa/doctor treatment at home … It’s results-driven,” Scott said, noting locals gave it five stars for component integrity and simplicity.

And Goldfaden reps felt Scott was a perfect fit for their first foray into the Carolinas. “We love Jeffre … It is a luxury niche, knowledgeable apothecary focusing on education and client service.”

It’s one thing for a business owner to talk up their newest product in a sales pitch and entirely another to be so confident you’re offering some for free. Sounds like giveaway time...

Scott provided two new, full-sized Goldfaden MD products: “Bright Eyes” dark circle radiance concentrate ($52 value) and “Wake Up Call” overnight regenerative facial treatment ($80 value).

Want to win?

Before Monday, send me an email with "Goldfaden" in the subject line. Please include which product you'd like to win, the Goldfaden MD attribute you're most excited about, your full name, mailing address and daytime phone number.

Just remember: If you win, you've got to report back with your results. (Bonus point to those who chronicle through photos.)

Want even more?

Jeffre Scott Apothecary will host a two-day event March 14-15 with Lauren Wolk Goldfaden - daughter-in-law of brand founder Dr. Goldfaden - and Lisa Goldfaden, Dr. Goldfaden's daughter.

This will be one of the first events in the store's spring beauty event calendar, featuring a variety of brand creators and experts nearly every weekend from March 8-April 24.

All events have limited availability and require a $75 RSVP (to be applied towards any purchase.) Details and to register: 704-339-0010;