Monday, November 18, 2013

'Kids Helping Kids' holiday cards

We're gearing up for the 12th annual holiday card contest at the Observer (details to come), so I've got cards on the brain this week.

It seemed fitting to share another one of MAC's collections, this one benefiting children (and adults) living with and affected by HIV/AIDS.

The six designs in the 2013 Kids Helping Kids campaign were created by children who are also impacted by HIV/AIDS, and are featured on holiday cards and gift tags. $10 gets you six holiday cards or 12 gift tags. (Envelopes included,obviously.) Every cent goes to the MAC AIDS Fund.

This holiday initiative lines up with the company's ongoing "Viva Glam" campaign, started in 1994. The proceeds from the signature lipstick and lipglass also provide international help to those touched by the HIV/AIDS pandemic.

The lipstick colors and campaign spokespeople have changed over the years, but the current incarnation is actually the original in both cases: RuPaul's burgundy red.

Scrolling through the slideshow of celebrity spokespeople is a mega-nostalgia trip: kd Lang, Elton John, Debbie Harry, Lady Gaga and Missy Elliott, among others.